Greg Levi of NIADA Certified Answers Questions about this Great Opportunity for ALL NIADA Members
1) Tell me briefly about the CPO program that NIADA has developed for our members?
NIADA sought a program that allowed their membership to compete in the certified marketplace. After much due-diligence, NIADA selected NAC as their administrator. This is significant for a couple of reasons. First, NAC has been around more than 25 years and has a solid reputation for service and a foundationally strong financial position. Second, NAC provides a Contractual Liability Insurance Policy (CLIP) to each enrolled dealer. This policy assures the dealer of zero financial responsibility in the event anything ever happens to the program or administrator.
NIADA sought a program that allowed their membership to compete in the certified marketplace. After much due-diligence, NIADA selected NAC as their administrator. This is significant for a couple of reasons. First, NAC has been around more than 25 years and has a solid reputation for service and a foundationally strong financial position. Second, NAC provides a Contractual Liability Insurance Policy (CLIP) to each enrolled dealer. This policy assures the dealer of zero financial responsibility in the event anything ever happens to the program or administrator.
The NIADA Certification provides the participating dealer the opportunity to present a vehicle as certified after passing a checklist. The checklist is 9 categories, 31 components and the equivalent of a 100+ point inspection. Once complete, the dealer simply reports the vehicle through our online application. Once reported. the dealer is afforded the following: the ability to print a fully compliant Buyers Guide, the ability to print an elegant checklist to be used as a window sticker or online, the ability to print a free AutoCheck® vehicle history report, access to an online media marketing kit and the ability to syndicate the vehicle to various portals.
2) How does this program rate compared to other CPO’s out there (OEM’s, etc.)
The NIADA certification is very comprehensive, both in term and coverage. The NIADA certification program affords coverage for 12 months or 12,000 miles, whichever comes first. There are no deductibles, that's right zero deductible. Coverage is not simple powertrain coverage, but includes heating/air conditioning and even seals and gaskets to name a couple of differences.
The NIADA certification is very comprehensive, both in term and coverage. The NIADA certification program affords coverage for 12 months or 12,000 miles, whichever comes first. There are no deductibles, that's right zero deductible. Coverage is not simple powertrain coverage, but includes heating/air conditioning and even seals and gaskets to name a couple of differences.
3) What does a program like this do for an independent dealer?
Today, franchise dealers are the only dealers able to promote certified through the manufacturer. A customer searching for a certified vehicle, using the certified filter for the search, would have never seen an independent dealers' inventory. NIADA certified gives the independent dealer the opportunity to compete for the certified buyer "eyeball." The program also builds value for the dealer at the wholesale marketplace. Representing a vehicle as certified builds value and creditability for the vehicle as it goes through the lane. As a matter of fact, OPENLANE, a premier online auction, created a specific vehicle listing category for NIADA certified vehicles.
Today, franchise dealers are the only dealers able to promote certified through the manufacturer. A customer searching for a certified vehicle, using the certified filter for the search, would have never seen an independent dealers' inventory. NIADA certified gives the independent dealer the opportunity to compete for the certified buyer "eyeball." The program also builds value for the dealer at the wholesale marketplace. Representing a vehicle as certified builds value and creditability for the vehicle as it goes through the lane. As a matter of fact, OPENLANE, a premier online auction, created a specific vehicle listing category for NIADA certified vehicles.
4) What are the cost and setup fees?
There are no set-up fees and all marketing materials are provided at no cost. Once a dealer enrolls, NIADA Certified has a variety of online training classes. One is the implementation call. Once completed, the dealer is forwarded marketing and advertising materials. There is no cost to the dealer until the vehicle is retailed, at which time the limited warranty coverage begins.
There are no set-up fees and all marketing materials are provided at no cost. Once a dealer enrolls, NIADA Certified has a variety of online training classes. One is the implementation call. Once completed, the dealer is forwarded marketing and advertising materials. There is no cost to the dealer until the vehicle is retailed, at which time the limited warranty coverage begins.
5) Do you provide dealers with marketing materials, training, etc.?
NIADA Certified provides all material for free. Training is done online. We keep a training calendar on our website, www.niadacertified.com. Training is consistent and we frequently offer our strategic partners the opportunity to present best practices training.
NIADA Certified provides all material for free. Training is done online. We keep a training calendar on our website, www.niadacertified.com. Training is consistent and we frequently offer our strategic partners the opportunity to present best practices training.
6) Tell me about some of the endorsements this program has gotten from other industry partners (Ebay®, OPENLANE, etc.)
We currently syndicate NIADA certified inventory to eBay, Auttr Motors andEveryCarListed.com. These are the portals recognizing the certified program. We are constantly looking for additional portals, as well as lenders, to acknowledge the program advantages.
We currently syndicate NIADA certified inventory to eBay, Auttr Motors andEveryCarListed.com. These are the portals recognizing the certified program. We are constantly looking for additional portals, as well as lenders, to acknowledge the program advantages.
7) What are dealers seeing who are using this program?
More eyeballs, more buyers, more money.
More eyeballs, more buyers, more money.
If you are interested in learning more about the NIADA Certified Pre-Owned Program, visitwww.niadacertified.com
Hi there! great stuff here, I'm glad that I drop by your page and found this very interesting. Thanks for posting. Hoping to read something like this in the future! Keep it up! Pre-owned cars are practical alternative to buying new.
ReplyDeleteBut be sure to deal to a certified dealers.
Pre-owned Dealers Boston