The National Independent Automobile Dealers Association (NIADA) has selected Warrantech, an AmTrust Financial Services company, to administer its all-new NIADA Certified Pre-Owned Vehicle Program (CPO). The NIADA CPO Program is the premier certification option for independent automobile dealerships seeking to more effectively compete in the Certified Pre-Owned vehicle market.
Warrantech, a leading provider of extended service contracts for the automotive industry will administer the plan, handle and address all post-sale customer needs, customize dealer and consumer marketing materials and work closely with NIADA’s state affiliate network to launch the program nationwide in May 2012. This partnership allows for a perfect mix of NIADA dealers committed to superior quality and service and an industry leading Warranty Company that can give them the products & support their customers are looking for.
“Our research is telling us that 65% of consumers begin their vehicle search looking for a Certified Pre-Owned vehicle and that number is growing,” said NIADA CEO, Mike Linn. “NIADA is committed to helping our members give customers what they are looking for and offer a top-notch buying experience for car buyers in their communities. We see the NIADA CPO Vehicle Program as a primary way for NIADA members to further separate themselves from their competitors and give customers a better vehicle with additional peace of mind after the sale.”
“In re-tooling the NIADA CPO Program, we recognized independent dealer business models vary widely and that we had to offer additional CPO options to specifically meet the operational demands of our dealers,” said Steve Jordan, NIADA Chief Operating Officer. “Warrantech’s successful track record with independent auto dealers, varying product offerings, world-class claims operation, nationwide sales footprint and long term commitment to support the success of our dealer members made the partnership decision easy to make.”
“Warrantech is honored to have been selected by the 66 year old NIADA as their CPO Program Administrator. We applaud the time honored tradition of excellence that NIADA member dealers observe, including their adherence to a strict Code of Ethics,” said Sean Stapleton, CEO of Warrantech. “We feel this commitment mirrors Warrantech’s dedication to excellence and drive to provide superior products and continued quality customer service.”
Warrantech Senior Vice President, Mike Burgholzer added, “By providing both administration and underwriting, the all-new NIADA CPO Program will help dealers become more profitable and grow their businesses by providing significant incremental revenue through the sale of additional vehicles and extended service contracts.” Burgholzer continued, “Additionally, this new plan will help dealers continue to build customer loyalty by insuring the ongoing reliability of their purchases. It’s a win-win for both the dealer and the consumer.”
With three unique plans under the NIADA CPO Program, dealers will be able to select the option that is right for their market and their customer base. These options include:
• 3 month / 3,000 miles limited warranty
- Includes 36 months / 36,000 miles engine and AC component coverage
• 6 month / 6,000 miles limited warranty
- Includes 36 months / 36,000 miles engine and AC component coverage
• 12 month / 12,000 miles limited warranty
These NIADA CPO limited warranty options will include coverage of: engine, air conditioner, turbo or supercharger, automatic and manual transmission, transfer case, drive axle, steering components, select electrical components, and seals and gaskets.
For more consumer choice and confidence, the NIADA CPO limited warranty options above can be supplemented by adding the NIADA Total Care or the NIADA Total Care Plus coverage that includes: front and rear suspension, brakes, fuel system, cooling system, and additional electrical components.
In addition to this important coverage, NIADA and Warrantech will provide dealers with comprehensive sales training on how to utilize the CPO program to sell more vehicles and extended service contracts, as well as marketing support which will include in-store signage and promotional materials. For additional information regarding the NIADA CPO program please call (877) 310-0288.